Your data stays yours
We connect to your systems to answer your questions, and for nothing else. We never sell it, never use it for advertising, and only use paid AI services that don't train on it.
About us
Good data is a form of stewardship.
We build software for organizations that want their numbers to be worth something. One conviction sits underneath all of it: the data a team collects should make the work better, not just make it look measured.
How we think about data
Most organizations are not short on data. They are short on answers. The information sits in a database only one person can query, in a report nobody opens, or in a dashboard built for a question nobody is asking anymore. Meanwhile the decisions that matter get made on instinct.
We think that gap is a stewardship problem. Every hour spent assembling numbers is an hour not spent on the work itself, and every decision made on a guess is a resource that could have gone further. Data should shorten the distance between what is true and what gets done about it. That is the whole idea, and it is the test we hold our own work to.
What we hold to
Six things we are not willing to trade away.
Fewer numbers, better questions
A short list you act on beats a long list you admire. We would rather help you cut measures than add them.
Measure what you would act on
If a number would not change a decision, tracking it is a tax on the team. Counting is not the same as caring.
Plain language over jargon
If a report needs a translator, it is not finished. Every number should arrive with the sentence that explains it.
Show the work
An answer you cannot trace is a rumor with a chart attached. You should always be able to see how a number was reached.
Built for the people doing the work
The people who own the outcome, not only the people who own the database. Getting an answer should not require filing a request.
Who we are
Founded by two partners, built by a team.
Amber Smart
Co-founder
Amber was the sixth employee at YouVersion and spent eleven years at Life.Church, where she built the organization wide analytics function from the ground up. She has since spent years inside the data of more than 100 churches and nonprofits, which is where the ideas behind this company came from.
Andrew Ferreira
Co-founder
Andrew is an engineer with a master's in computer science who believes technology can be redeemed for good. He has spent years beside pastors and ministry leaders, learning how they use data and building what helps them make sense of it.
If this sounds like your kind of problem
Bring us a question you have never been able to answer quickly. That conversation tells us both more than a demo would.
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Our products
Two ways to put these ideas to work.
